2020-05-18 03:00:00

Cen Land debuts Cen Cuckoo brand

On May 15 2020, Century Land Joint Stock Company - Cen Land (Ticker: CRE) launched Cen Cuckoo brand - the first large-scale serviced apartment brand in Vietnam. Cen Cuckoo will be one of the first service brands in the logistics real estate that Cen develops in the coming time.

 

Cen Group Vice Chairman Shark Pham Thanh Hung made the opening speech

 

2020 is a year full of difficulties and challenges for the real estate market. According to the Ministry of Construction's report on housing and real estate market in the first quarter of 2020: 800 real estate trading floors closed due to coronavirus impacts. However, as a brokerage market leader, Cen Land is always proactive and looking for opportunities in challenges to have new directions and catch up with market trends.

 

To cope with the "wave" of international trade, Cen Land continues to expand its ecosystem, forming a logistic real estate chain. The first brand to be launched is Cen Cuckoo - the first large-scale serviced apartment model in Vietnam, meeting the housing needs of foreign experts and busy urban residents or second home for customers who wish to improve the quality of life.

 

At the event, Shark Pham Thanh Hung shared: The serviced apartment model is a very popular type of real estate and occupies a high proportion in major cities in the world, but in Vietnam, this model is mainly developed by foreign firms with high cost. In the coming years, when the "giants" move factories into Vietnam, the demand for housing of foreign specialists increases. Real estate prices in Vietnam are still lower than other countries in the region, along with safety, friendliness and high profitability, so there will certainly be a wave of investment in Vietnam from foreigners and overseas Vietnamese investors. The market is increasingly transparent, the legal procedures are quickly completed, etc. All bring a new development opportunity for Vietnam real estate market, especially with industrial and service real estate.

 

Representatives of Cen Group answered queries about the launch of Cen Cuckoo

 

Inspired by the image of "cuckoo's nest" when mentioning happy homes and the familiar sound of the cuckoo clock (watch brand in the Black Forest region, Germany). Cen Cuckoo is characterized by3-4 star serviced apartments, making users feel comfortable, convenient and close to home.

 

With 18-year experience in real estate investment and brokerage and market awareness, Cen Land affirms its position in developing a serviced apartment model. The first large-scale model will be deployed in major cities and provinces in projects with convenient location and transportation to the airport, industrial zones and the center to satisfy the needs of foreign experts. With Cen Cuckoo serviced apartment model, Cen Land expects to create conditions for customers to accompany Cen and invest in leasing to benefit them.

 

Eurowindow River Park (Dong Anh, Hanoi) will be the first project to use this model. The serviced apartments from the 31st – 39th floor overlook the Red and Duong Rivers, are furnished, satisfy the accommodation needs of the international foreign specialists.